First XI

Leader in Technology

First XI, is a leading technology company monetizing eSports through one of the most popular video games.

First XI is the first sports media company to produce and manage an eSports team made up entirely of professional soccer players who will play against, participate and engage with fans as part of a unique gaming experience.

First XI’s proprietary technology platform will provide a 24/7 game hub where gamers and soccer fans participate in live competitive eSports competitions, cash prizes, news updates, live media streaming, and multiple game options via syndicated and collective peer-to-peer group play.


Snapshot of Growing eSports Industry

Benefits Brought To You

Subscribers and First XI club members have the opportunity to play against and watch football stars play EA Sports: FIFA, with live in-game content streamed across various existing social networks, including First XI’s own eSports gaming platform, with the capacity to reach millions of players every day.

Live streaming professional gamers has seen a tremendous growth curve over the past few years. It has been able to deliver enormous audiences all around the world with no signs of slowing down anytime soon.

eSports is seeing a significant investment from International brands and it’s no surprise why so many of the largest International brands are looking to reach these audiences and take advantage of the “live in play” streaming experience.

First XI’s Unique Approach

First XI will connect gamers, fans, eSports talent & athletes, driving unique gaming experiences.

Unique Access to Brand Ambassadors – Football Stars

eSports Platform Built on a Best-Selling Sports Video Game Franchise in the world

Unique & compelling business Model

Cutting Edge Proprietary gaming technology

Veteran Management and Vast Expertise

Highlighted Management

Peter Glancy


Peter Glancy is the Chief Executive Officer and founder of Contagious Sports Limited and Contagious Gaming Inc., both companies listed on the TSX.V stock exchange in Toronto. Collectively, he represents over 30 years of experience in the gaming, sports and TV media industries. He also created the virtual football gaming format “The Fantastic League.” Peter was Managing Director of a technology development company in the gaming industry and he was responsible for implementing new initiatives, including sales and marketing programs, leading a top-tier team of individuals based in London, Barcelona and New York.

Flavio Maria

Founder / COO

Flavio has a very successful 25-year track record of building brands and implementing innovative marketing campaigns, having worked in the consumer goods, private equity, management consultancy and media/advertising industries, with extensive experience in Latin America, Brazil and the USA. Flavio was the Founder and CEO of Future Comm, a leading communications agency in Brazil and Mexico. He was responsible for activation and digital results driven solutions to some of the world’s most dynamic brands, including GM, AMBEV, VISA, Coca Cola and PepsiCo.

Prior to Future Comm, Flavio was the CEO of Pan Am Sports and PSN, the first fully integrated sports television and media platform in Latin America. The network combined the official sites of top sporting events, leagues and teams including, a state-of-the-art broadband and streaming technology. Prior to that, he was Senior VP Marketing for Latin America Pepsi International and was responsible for marketing and advertising for all of Pepsi’s brands in the Latin America Region. Prior to being Senior VP, he was the Director of Marketing for Pepsi Brazil and Pepsi Latin America.

Flavio was also nominated “Marketing Entrepreneur of the Year” for Brazil in 2009 by Premio Colunista, a leading marketing and advertising institution. Flavio has also been on the boards of several LATAM start-ups like YOPDEV boutique software company, focused on disruptive technologies funded by Tiger and Kasek. He also was on the board of LEAP in Beauty, Vivant winery, Orishinals, Canguru and Orange Made.